Wu-li Master connects strategy, information, data and delivery. Interim and programme management, strategic advice and guidance — from question to implemented change.
Built on thirty years of experience at board and CIO level in healthcare, services and industry. For organisations where operations and change depend on one another.
Organisations are not separate silos, but a whole in constant motion with itself.
The name Wu-li Master refers to The Dancing Wu Li Masters by Gary Zukav. "Wu Li" is the Chinese term for physics — literally, patterns of organic energy.
That principle sits at the heart of the approach: strategy, information, operations, culture and governance are continually touching one another. Complex change rarely succeeds by fixing one component — it succeeds by seeing the pattern an organisation sometimes misses in itself.
Not a niche speciality, but the rare combination of strategic insight, business breadth and depth in change.
Programme management for ERP implementations (such as AFAS) and process innovation, with culture, adoption and vendor management built in — not an IT project, but an organisational question.
Developing data strategy, governance and the application of AI, with an eye for decision-making culture — because the obstacle is rarely the technology.
From information as an IT topic to information as strategic value — owned where the responsibility belongs: with the board and executive team.
Complex operations and innovation in work and development organisations.
Information provision, data-driven working and decision-making.
Information roadmaps, information strategy and security.
Process innovation and data-driven steering, from planning to operations.
A selection of current and completed engagements, and the fields in which they were delivered.
Programme and change management for the organisation-wide rollout of AFAS: HR, Finance and the Work & Development service portfolio.
Analysis of the IT landscape and information management processes, with recommendations for stronger executive grip on quality and cost.
Executive session on AI and data-driven decision-making, tailored to the strategic ambitions of the organisation.
Building and leading an independent business unit for data services, from strategy through implementation. Alongside this, data strategy and AI engagements for social housing and industrial clients.
Interim leadership on information management and IT in elderly care: information policy, rebuilding the team, vendor management and redefining a stalled assisted-living technology programme.
Accountability for operations and commerce, around 100 FTE — growth in revenue and result through repositioning of the service portfolio.
Development and implementation of a single-label multi-channel distribution strategy during the merger of the commercial divisions, and market launch of the online label CZdirect.
Accountability for IT and facilities, 300 FTE — rebuilding the IT organisation into the most cost-efficient in the sector.
Consultancy and project leadership, later P&L responsibility for the finance and healthcare markets as deputy director.
Wu-li Master was founded by Jeroen Kuijlen. Trained in business, governance and information science — and having worked on all three sides in practice.
Articles on decision-making, change and where AI fits into both.
The first articles in this series will be published shortly. For earlier work: the Valid articles on data-driven decision-making, or follow along on LinkedIn.
Follow on LinkedInA short conversation is usually enough to tell whether there is a fit. No obligation, no sales pitch.
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